Meta

Company Overview

Meta Inc., established in 2004, provides technology that facilitates connections, community building, and business growth. Their products, which include mobile devices, personal computers, VR and MR headsets, and wearables, enable users to connect and share with friends and family.

Meta’s financial reporting is divided into two segments: Family of Apps (FoA) and Reality Labs (RL). The majority of their revenue comes from selling advertising placements on their family of apps, which includes Facebook, Instagram, and Messenger. These ads help marketers achieve various objectives, such as lead generation and brand awareness. Reality Labs generates revenue through sales of consumer hardware products, software, and content.

In 2024, the company’s business investments are guided by its priorities, with a particular emphasis on six key areas. These areas include AI, the metaverse, the discovery engine, product and service monetization, regulatory readiness, and enhancing developer efficiency. The company’s investments in AI play a crucial role in multiple initiatives, such as powering content ranking systems, the discovery engine, advertiser tools, new generative AI experiences, and product development tools. The principal goal of these investments is to optimize the efficiency and productivity of Meta’s product development process.

Financial Highlights (FY 2023)

Company's Business Segments

• Family of Apps : This segment provides various application-based products such as Facebook, Instagram, Messenger, Threads, and WhatsApp.
• Reality Labs : This segment offers the company's augmented, mixed and virtual reality based customer hardware, software, and content.