Deere & Co.

Company Overview

John Deere is a renowned manufacturer of agricultural machinery such as tractors, greens care and lawn equipment. The company has made significant strides in the robotics market through strategic acquisitions, enhancing its capabilities in autonomous farming solutions. It focuses on precision agriculture and leverages robotics to optimize farming operations, improve efficiency and address labor shortages in the agricultural sector. The company has committed to following the growing trend of incorporating robotics into various farming tasks, such as planting, harvesting and crop health monitoring, thereby contributing to increased agricultural productivity and sustainability.

The company has business activities throughout the world (North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East and Africa). In August 2021, the company acquired Silicon Valley-based startup Bear Flag Robotics, which is designing and developing autonomous technology for agriculture for about $250 million. This deal has accelerated the development and delivery of automation and autonomy on the farm and has been supporting John Deere’s long-term strategy to create smarter machines with advanced technology to support individual customer needs.

Financial Highlights (FY 2024)

Company's Business Segments

• Production & Precision Agriculture (PPA) : This segment defines, develops, and delivers global equipment and technology solutions for production-scale growers of crops such as large grains (corn and soy), small grains (wheat, oats, and barley), cotton, and sugarcane.
• Small Agriculture & Turf (SAT) : This segment offers product leadership while extending integrated agricultural solutions and precision technologies across its equipment portfolio to unlock incremental value for customers.
• Construction & Forestry (CF) : This segment meets the need for innovative and more sustainable solutions to help customers meet industry challenges, such as job site safety, shortage of skilled labor, volatile input costs, reducing rework, maximizing uptime, and minimizing their environmental footprints.
• Financial Services (FS) : This segment primarily provides and administers financing for retail purchases from its dealers of new equipment manufactured by the company's agricultural, turf, construction,  and forestry markets.